Marketing & Trade Investment Optimization
Make data-driven decisions, optimize spend, and drive growth.
EsperPulse
AI In Support Of Consumer & Retail Decision Makers
Business success is no longer determined by whether you are deploying AI. It is determined by how you are deploying it. The right partner can super-charge your strategy to move towards the future!
EsperPulse brings a unique approach that leverages industry expertise to create Functional Foundation ModelsTM (fnFM) and customize them for your business. And, it uses AI to overcome the very constraints that could limit successful AI deployment
Breakthrough Results with FnFM
Achieve transformative P&L results with our fnFMs – decades of industry experience in solutions that understand your specific business.
Constraints? Leave them to us!
Our deployment model helps transcend constraints of Data Quality, AI Capabilities, and Resource Availability.
Our Successes
Impact of EsperPulse Foundation Models
EsperPulse Functional Foundation ModelsTM (fnFM) help P&L Leaders to deliver transformative results in markets worldwide.
Improve ROI
Increase Revenue Growth
Reduce Forecast Errors
Improve Speed to Market
For Consumer and Customer Focused Teams
Our Solutions
Revenue Growth Management
Achieve strategic objectives with a comprehensive suite of tools.
Competitive Pricing
Dynamically adjust prices for maximized revenue and market share.
Smart Dashboards with Built-in Acumen
Gain actionable insights with dashboards that respond to your intent.
Price Elasticity
Understand consumer sensitivity to price changes, and maximize revenue growth while maintaining competitiveness.
Smart Demand Planning
Seamlessly link demand planning to marketing and trade plans.
Our Products
Drive your business towards your financial objectives
Pi Optima
Real-time learning models identify volume impact from marketing and trade activities as well as from environmental factors, and guide development of plan scenarios. Plan activities and deploy budgets to achieve your specific financial objectives!
Pi Cart
Equip your team with the right information to close the deal. PiCart empowers teams with real-time information on market demand, competitor actions, and customer behavior, driving revenue growth, market share expansion, and sustainable competitive advantage in a rapidly evolving marketplace.
Pi Demand
PiDemand utilizes cutting-edge machine learning to deliver smarter demand plans. It integrates with PiOptima, and reflects the impact of latest marketing and trade plans. Get Supply Chain into the loop, and one set of plans across the team!
Pi Acumen
Forget static data visualizations. PiAcumen's fnFMs (Functional Foundation ModelsTM) power dynamic dashboards that understand your intent and deliver actionable insights. These smart dashboards reveal hidden trends, highlight key drivers of success, and accelerate decision-making for your team.
Pi Funnel
Segment your consumer base and direct your marketing efforts where they will have the most impact. Craft messaging to meet each segment of consumers where they are, and improve ROI on every marketing dollar.
OUR APPROACH
Business Acumen and Industry Expertise as a Superpower
EsperPulse fnFM are built upon a belief that unprecedented business success can be achieved if human expertise and acumen can be scaled beyond human capacity. This is AI as a tool in the hands of smart business people…
Functional Foundation ModelTM
Our innovative functional foundation model (fnFM) framework is a versatile and adaptable neural network-based infrastructure designed for addressing complex tasks within specific domains. It emphasizes practical functionality and foundational support for downstream applications, incorporating advanced techniques like knowledge engineering, transfer learning, and domain expertise integration.
The Value We Provide
Experienced team. Cutting-edge AI. Transparent solutions. Collaborative partnerships.
Industry Expertise
We bring decades of industry experience in business and in technology. We have been in your shoes, and have dealt with bad data quality, lack of resources, and the urgency of the quarterly P&L. We meet you where you are, and tailor solutions for your specific opportunities and challenges.
Innovative Technology
Leverage cutting-edge AI, including patent pending Functional Foundation ModelsTM (fnFM) to prepare your business for the future.
Transparency and Trust
Our commitment to transparency combines with robust algorithms, and industry leading security and privacy best-practices to ensure confidence in our solutions.
Strategic Partnerships
Building long-term relationships, we work closely with you to understand needs, address challenges, and deliver high impact decision support and execution systems. Create transformative strategy, and execute flawlessly
