Consumer Segmentation
Divide your consumer base into targeted segments for more effective marketing.
Pi Funnel
Optimize Your Marketing Funnel
Segment your consumer base and direct your marketing efforts where they will have the most impact. Craft messaging to meet each segment of consumers where they are, and improve ROI on every marketing dollar.
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Core Highlights
Key features for growth, operations, and competitive edge.
Targeted Messaging
Create customized messages for each segment to increase engagement and conversion.
ROI Improvement
Enhance the return on investment for every marketing dollar spent.
Impact Analysis
Measure and optimize the impact of your marketing efforts continuously.
What businesses can benefit from Pi Funnel
Pi Funnel caters to businesses focused on refining their marketing funnel and maximizing ROI. By enabling consumer segmentation and personalized messaging, Pi Funnel helps businesses enhance customer engagement and conversion rates. It supports marketing teams in optimizing their strategies to achieve better results and sustainable growth.
Our Products
Drive your business towards your financial objectives
Marketing & Trade Investment Optimization
Real-time learning models identify volume impact from marketing and trade activities as well as from environmental factors, and guide development of plan scenarios. Plan activities and deploy budgets to achieve your specific financial objectives!
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Deep competitive insight for your front-line team
Equip your team with the right information to close the deal. PiCart empowers teams to dynamically adjust prices based on market demand, competitor actions, and customer behavior, driving revenue growth, market share expansion, and sustainable competitive advantage in a rapidly evolving marketplace.
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Smart Demand Planning linked to the latest support plans
PiDemand utilizes cutting-edge machine learning to deliver smarter demand plans. It integrates with PiOptima, and reflects the impact of latest marketing and trade plans. Get Supply Chain into the loop and one set of plans across the team!
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Smart Dashboards with Built-In Business Acumen
Forget static data visualizations. PiAcumen's FnFMs (Functional Foundation Models) power dynamic dashboards that understand your intent and deliver actionable insights. These smart dashboards reveal hidden trends, highlight key drivers of success, and accelerate decision-making for your team.
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Make your marketing funnel work harder
Segment your consumer base and direct your marketing efforts where they will have the most impact. Craft messaging to meet each segment of consumers where they are, and improve ROI on every marketing dollar.
Learn more
